It's Valentines day. The most contrived holiday. Ever. 

Do we really need a day to spend ridiculous amounts of cash, on perishable items like cards, candy, and flowers, just so that our spouse/girlfriend/boyfriend knows that we for sure do love them? Is this necessary? Is anyone's romantic relationship really improved because of Valentines Day? Do I need to make Hallmark a profitable enterprise in order to enjoy a loving relationship?

Lest you write me off as the Grinch who stole Valentines Day, let me be clear: Love must be communicated in order to survive. If you want a loving relationship with someone you have to find ways to communicate your affection for each other. All of us know people whom we love deeply and hope to have a long, healthy relationship with. But if they don't know how much we love them, we'll miss out on what could have been a wonderful relationship. I'm not convinced that we need a holiday but I am convinced that we need to say it.

The greatest key to loving people well is knowing that we are loved. If we are secure in God's love we are free to communicate love to others. If you could think of the most extravagant way of letting someone know that you love them, wouldn't you tell them that you would even die for them? Well God didn't just say it. He did it!  Romans 5:8 says, "... but God shows his love for us in that while we were still sinners, Christ died for us."  

You are worth dying for! He loves you! Let that sink in. Don't run past that truth.

Now go let someone know how much you love them. Don't just go through some motions because you'd feel guilty if you didn't. Find a way to communicate your love in a way they understand. If that way happens to be a really nice card; it's okay, Hallmark needs to be loved to.

Floyd Yutzy